TENACITY AND THE HANDWRITTEN NOTE

For at least 5 years, I have been getting these once quarterly snail mails. The mail includes a clipping from a magazine called ‘executive focus’ (Which, from my online searches, appears to be a fake magazine).
The article is on public speaking and attached to the ‘torn out’ article (It is not torn out and it looks like and advertisement type article) is a post-it note with the following handwritten note:
Michael, try this. It works!  J
At the end of the article, the address and subscription detail to American Speaker is circled with a check mark.
The first couple times I got this, I actually thought it was someone sending it to me, someone who knew me. Obviously, that is not the case. But, I admire their persistence. They keep at it after all these years. I have never signed up, public speaking is not an area (perceived or real) weakness for me.
It is a strategy I have used before, and one I will use in the future, but in a different way. I fid a quick handwritten note is an effective sales technique and in today’s world of billions of daily email, mail is becoming a way to differentiate.

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