Ever sit in your car while commuting home, listening to the radio and thinking “My mind is going numb, I am so sick of the radio”. Well, the radio was once described to me as “bubble gum for the brain”. This was when cell phones were still really expensive (so not everyone had one). The time in the car was truly dead time – you could not use the time to return business calls, check voicemail or chat with friends.
I was told – either listen to the radio and melt your brain or do something with that time: so I started listening to sales tapes (I just threw them out finally, I had hundreds). I attribute that attitude to my success and now – it is even easier. You can download books at a fraction of the cost.
I personally subscribe to the following (I have been a member for 2+ years): www.audible.com
For $14 per month I get 1 book and 1 periodical (I listen to Harvard Business Review) and a free MP3 player (I gave it to my kids – I listen on my tres cool Pocket PC phone).
Bubble gum for the brain or leverage the time to learn? Your choice. PLUS – this way, when I get home and after the kids are in bed, I don’t feel the need to read, I can watch TV …. (LOL)