Today I received an e-holiday card from an old client and colleague from Europe. On a personal note, I am not a big fan of e-cards simply because my email is cluttered enough and it lacks the personal – handwritten touch. But to each his own.

What sets this e-card apart was the sent from header in the email.

(His assistants name) on behalf of (The individual).

He didn’t even care enough to invest the time to send it out himself. I am not sure how it could be even more impersonal and in this case, I would recommend not even sending it.

The holidays should be about sincerity, a little extra effort ….

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