WHAT I LEARNED ABOUT GELATO IN ITALY: GROM IL GELATO

 

Everywhere you go in Italy you see gelato. Very quickly you learn that not all gelato is the same and a local explained it to us best, ‘The more stuff on top of the gelato in the display, the more artificial it is’.

It worked, the below looked very cool but wasn’t that great.

2009 04 07 Italy  _MG_3520

The best gelato? Florence, at a place called Grom  where their slogan is “Il Gelato Come Una Volta” or ‘Gelato the old fashioned way’. A quick web search shows that they have shops around Italy and now in New York, Paris and Tokyo. I love this statement in their ‘about us’ section:

What makes us happy? A child smiling while eating a Grom’s gelato.

It worked.

2 thoughts on “WHAT I LEARNED ABOUT GELATO IN ITALY: GROM IL GELATO

  1. I hate to burst your bubble…the best place we found for gelato in Italy, after having travelled from Sicily to Rome up the coast on a 3 week trip was a small place in Taormina, Sicily called "Pasticceria Gelateria D’Amore" where the fresh flavours and fruit shaped/flavoured ice cream was to die for!(www.pasticceriadamore.it)

  2. Pingback: A FEW JAPAN OBSERVATIONS | Michael Weening

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