Everywhere you go in Italy you see gelato. Very quickly you learn that not all gelato is the same and a local explained it to us best, ‘The more stuff on top of the gelato in the display, the more artificial it is’.

It worked, the below looked very cool but wasn’t that great.

The best gelato? Florence, at a place called Grom  where their slogan is “Il Gelato Come Una Volta” or ‘Gelato the old fashioned way’. A quick web search shows that they have shops around Italy and now in New York, Paris and Tokyo. I love this statement in their ‘about us’ section:

What makes us happy? A child smiling while eating a Grom’s gelato.

It worked.