IT ISN’T ABOUT YOU

Had a bad day? Your boss isn’t treating you well? Your wife just ran off with the mailman and your pet ferret? Did some kids egg your house?

Well, if you are in sales, leave it at home. When you walk out that door, check your emotional luggage at the door because it is not about you. In sales, always remember it is about the person you are serving, not you. It is about what is bugging them, not you.

This point was brought home to me by my local vet. He may be great with my dog, but when I speak to him he:

1. Is always grumpy. I have never seen him smile.

2. Takes my questions as personal attacks and responds with indignation, how dare I question HIM?

3. He is rude. All the time.

4. He has a sense of entitlement, like I should be using him to support the local community.

He really ticks me off and so I use him as little as possible and his business is under performing (I have heard him complain about the lack of ‘local support’ and had more than one neighbor say they will not go back). The community votes on his sales skills with the mighty dollar, something that he does not see a lot of.

If you are going to use the vet’s approach, you better have the best product on the planet, more demand than supply and a strong propensity for saving because as soon as this dynamic changes your customers will flee.

Remember: It is not about you.

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