Between sessions and meetings I explored a lot of booths this week. One thing that I noticed was that there are some super ineffective booths. They have a name, or a tag line but you have no idea what they do. It would appear that they are either banking on your curiosity to drag you in or brand recognition.

For example, look at this booth: ‘There is Here’ – nothing else. What the heck does that mean? Would you know that they are one of the larger silicon die manufacturers? I didn’t. But I guess it worked? I asked.