As many people know, one of my top 5 sales books is Mr. Schmooze. It is relevant to you whether you are in sales, distribution or someone who is internally facing because in the end it is not about ‘the schmooze’, it is about how to be interested in people … how to build relationships by not being focused on yourself.

That being said, I was in a restaurant on the weekend and read this on the wall and had to laugh …. ‘Trust me Mort …’