At a recent conference, I watched a presentation on disruption in the market by Atan Burrows from the agency Tequila. In the presentation he presented 3 ‘rules’ for disruptive thinking:

1. NEVER ATTEMPT TO PREDICT THE FUTURE – BEHIND EVERY MEDIOCRE STRATEGY THERE IS A FALSE ASSUMPTION
2. YOU CAN NEVER PLAN FOR THE FUTURE IF YOU DON’T KNOW WHAT YOU’RE NOT PREPARED FOR
3. YOU CANNOT OUTPERFORM A MARKETPLACE IF YOU ADHERE TO ITS CONVENTIONS

He showed this video to demonstrate point 3. It demonstrates the point very well.

So in the end, we all must ask ourselves: In this new economy, how are we going to be different to thrive? Interesting times.