I have finally got around to reading The Long Tail (I know, you are shocked, how can I exist in the business world without having read that).

The following statement from the author really caught my attention:

‘Would I have sat around watching Gilligan’s Island reruns as a kid if I could have been putting together a clan to adventure through World of Warcraft?’

I find myself trying to convince the boys to go to see the Clone Wars Movie with me and having them respond ‘If we get media time, we would rather play a video game’. They just have no interest in TV or movies. And to be honest, the author is right – if I could have been on XBOX live would I have really been watching reruns of TV programs? I doubt it.

I can’t even imagine their reaction if I tried to show them a black and white episode of Gilligan’s Island …..