I have been a subscriber to Harvard Business Review and the Harvard Management Update for many years. Recently I was invited to join their Advisory Council and as I was reading through the invite I was trying to decide – is this actually cool that I am being invited or simply a good piece of marketing where I am offering myself up for surveys?
It does say that I get access to different authors and previews. We will see. After all, if HBR cannot be the masters of marketing – who can?