I was reading a fascinating piece of work this morning on British society. It is an unpublished survey of 1,000 adults (16-35) and their views on social networking, expression, relationships, work and a host of other topics. I will link to the report when it is published.

This question was fascinating for me; ‘It’s more important to fit in than to be different from people’. Note the shift over 20 years and the significant difference from generation to generation (40% between 65+ and 25-34 year olds). It is also interesting to see the 16-24 year olds rise (which could be linked to their being the civic generation).

The implications of these trends are many. What I find shocking is the decline in 35-45-55 year olds. It would appear that we are going through a form of liberation. What would be very interesting is to compare how this data correlates to North American views.

This also shows that I am much more 30 in my views than 40 (smile).