GOOD OLD FASHIONED SELLING

 

I experienced good old fashioned selling a few weeks ago from the Culligan rep, as we bought a soft water system. I was an easy sell, I knew I wanted Culligan (this would be my third purchase) and it was simply a matter of picking which one and working through the details.

The rep did a good job of walking through the steps, and as this is an industry that seems quite stable and without change, their sales model was pretty by the book. A binder, with his sales materials and good old fashioned reference letters from happy clients.

And when I received my final bill from them in the mail, it had a form asking me to reference them to another client with the offer of free bags of salt for the reference.

Good old fashioned selling, that worked.

One thought on “GOOD OLD FASHIONED SELLING

  1. …whereas I experienced the complete opposite yesterday trying to get a blackberry for my daugher at a Rogers store…which explains my third Bell cellphone in the house!

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